Technology for mobility since 2009

We build the software that transforms assistance, logistics and mobility

Lambda Motive is the company behind EFI Suite and Assisto. We develop our own software, do digital marketing for ourselves and for third parties, and build custom projects integrated with our platforms.

A team of more than 25 people in Málaga. Software in production in six countries.
Three areas, one team

Our own software, digital marketing and custom development

In that order: the platforms thousands of companies use every day, the communication that drives them and the projects that extend them.

Lambda's core

Our own software: EFI Suite and Assisto

SaaS platforms for roadside assistance, vehicle and machinery transport, taxi & VTC and invoicing, plus the digital platform that connects insurers with providers. More than 1,500 companies every day, in six countries.

  • EFI Tow
  • EFI Logistic
  • EFI Taxi & VTC
  • GA Cloud
  • Assisto
See the platforms
Our platforms2 products · 5 apps
  • EFI TowRoadside assistance and vehicle and machinery handlingEFI Suite
  • EFI LogisticVehicle and machinery transportEFI Suite
  • EFI Taxi & VTCPassenger transportEFI Suite
  • GA CloudERP and Veri*Factu-compliant invoicingEFI Suite
  • AssistoCase handling and dispatching of assistance servicesAssisto
Lambda Studio

Digital marketing, for us and for third parties

The division that promotes our software also works for other companies, inside and outside the automotive world: brand, campaigns, content and web, measured in customers rather than impressions.

  • Strategy and growth
  • Branding
  • B2B lead generation
  • Web and SEO
Meet Lambda Studio
B2B lead generationLast 8 months
For your ecosystem

Custom development, integrated with our platforms

Custom development and integration of insurance, assistance, transport and mobility applications.

  • API integrations
  • WebApps
  • Android and iOS apps
  • Dashboards and automation
How we work
A custom project, step by stepAgile
  1. Fit and scopeA technical session to see what connects with EFI Suite or Assisto and what needs building.
  2. Design and integrationArchitecture, APIs and a working prototype on real data.
  3. Iterative developmentShort, continuous deliveries by the same team that maintains the platforms.
  4. Testing and go-livePerformance, security and deployment to production.
EFI TowEFI TowRoadside assistance and vehicle and machinery handling

Every case reaches the right vehicle without a single phone call

Streamline roadside assistance management with automatic tow truck assignment, real-time geolocation and direct communication between control centre, drivers and insurers.

Automatic dispatch2.8 s
EFI LogisticEFI LogisticVehicle and machinery transport

Full traceability of every transport, from pick-up to delivery

End-to-end control of vehicle transport, optimal route planning, fleet management and real-time visibility of the load status at every stage.

Transport 7731Batch of 6
Pick-up · Valencia yard6 Oct
In transit · A-37 Oct
Delivery · Madrid dealership8 Oct
EFI Taxi & VTCEFI Taxi & VTCPassenger transport

Pick-up times under control with automatic dispatch

Optimise trip assignment, cut waiting times and run your passenger transport fleet operations in real time.

DispatchSouth zone
Airport → Hotel Miramar2 pax · SaloonETA 4 min
María Zambrano station1 pax · EcoETA 7 min
Gálvez clinic → Torremolinos3 pax · VanAssigning
GA CloudGA CloudBusiness management and invoicing

The cloud ERP ready for Veri*Factu

Simplify financial administration, tighten cost control and analyse your company's operations with full compliance with the Spanish Veri*Factu invoicing regulation.

Invoice · GA CloudVeri*Factu
Grúas Ruiz, S.L.B-29 481 205 · Alhaurín industrial estate, unit 7 · Málaga
Invoice2026-0481209/09/2026
CustomerAllianz Partners España
Case48213 · A-7, km 214
ItemQtyPriceAmount
Roadside assistance service1142.00€142.00
Additional mileage38 km1.10€41.80
Subtotal€183.80
VAT 21%€38.60
Total€222.40
Invoice verifiable at the Spanish Tax Agency (AEAT)
Veri*Factu system · Fingerprint 8F3A…C21D
Issued

And to manage assistance and mobility services from start to finish, the second platform of the house:

AssistoAssistoCase handling and dispatching of assistance services

Your all-in-one platform for assistance and mobility services

The first ERP with CRM features built exclusively for assistance: it brings service, customer, provider, product and communication management together on one platform, and connects providers and customers in real time.

Go to assisto.app
Digital marketing · Lambda Studio

Marketing for us and for third parties

Our marketing department was born in 2018 to promote our software. Today, as Lambda Studio, it also works for other companies, inside and outside the automotive world: brand, campaigns, content and web, with the analytics and engineers of the house behind it.

Lambda Studio · running

We measure every action in customers, not impressions.

  1. Branding and visual identityBrand, restyling and style guides that set you apart.
  2. Strategy, growth and paid mediaResults-driven campaigns on Google, Meta and LinkedIn.
  3. Websites and landing pages that convertFast, SEO-ready and built by the people who build our software.
Own website coming soon. In the meantime, click at your own risk.
Sectors
  • Automotive and mobility
  • Restaurants and hospitality
  • Software and SaaS
  • Industry and garages
  • Professional services
  • Retail and e-commerce
  • Health and wellness
Custom development · for your ecosystem

Custom software, integrated with our platforms

We develop custom projects that integrate with EFI Suite or Assisto, as well as the in-house integrations of assistance companies and insurers. They are built by the same team that keeps our platforms in production in six countries.

The most common

Integrations with insurers, claims managers and providers

Connectors and APIs between your systems and EFI Suite or Assisto: cases, reports, invoicing and real-time traceability, with secure two-way communication.

  • REST API and webhooks
  • Payment gateways
  • Veri*Factu invoicing

Dashboards, automation and invoicing

Dashboards, automated processes and modules on GA Cloud so that your operations and your administration speak the same language as the platform.

  • Dashboards
  • Process automation
  • ERP and invoicing
  • Scalable cloud
Usual stackPython · DjangoPostgreSQLMongoDBJavaScript · Vue.jsKotlinSwiftDocker
Tell us about your project We start with a free technical session to check the fit and propose approach, architecture and timings.
Who we are

Since 2009, a team that turns complex sectors into digital products

Founded in a business incubator in Málaga by three engineers and an economist, the company today has more than 25 specialists in engineering, software, support and marketing. It runs two platforms of its own in production in six countries and holds the Innovative SME seal.

+3Massistance and logistics services processed per year
+1.500companies run on EFI Suite and Assisto every day
6countries with projects under waySpain, Mexico, Colombia, Chile, the United States and Canada
17years building software for mobility and assistance

Our clients

  • Allianz Partners
  • AXA
  • Línea Directa Asistencia
  • Cafés Mokasol
  • RACE
  • RACC
  • Redion
  • Emotional Home
  • Asitur
  • ARAG
  • Mutua Autoclub
  • Hacienda El Rosalejo
  • IMA Ibérica
  • ADA
  • REAC
  • La Divina
  • TAI Truck Assistance International
  • Asistencia Técnica Europea
  • MotaOliva
  • Servireac
  • A-66 Asistencia
  • Urgently
  • Picking Cádiz
  • FleetNet America
  • Grúas Serafín
  • Grúas Tharsis
  • Restaurante Raíces
  • Carset Logística
  • Euro Transportcar

Partnerships

Globspot

Strategic partner for vehicle location. Globspot's GPS trackers integrate with EFI Suite so you can track your fleet's location in real time, optimising your routes and the assignment of services.

globspot.tech ↗
AENOR Innovative SME certificate
AENOR · Innovative SMEOfficial recognition of our R&D&I activity under the EA0047 specification.
Funded by the European Union, NextGenerationEU
European funds · NextGenerationEUInternationalisation and digitalisation projects co-funded by the European Union. All grants and certifications.
Frequently asked questions

What people ask about Lambda Motive

Short, straight answers for first-time visitors, and for search engines too.

What is Lambda Motive?

Lambda Motive is a technology company based in Málaga, Spain (Alhaurín de la Torre), founded in 2009, that builds software for roadside assistance, vehicle transport, taxi fleets and claims management. It is the company behind EFI Suite and Assisto, and runs Lambda Studio, its digital marketing division. More than 25 specialists and software in production in six countries.

What is EFI Suite?

EFI Suite is Lambda Motive's SaaS platform for roadside assistance and mobility. It brings four applications together on one cloud: EFI Tow (roadside assistance and automatic tow-truck dispatch), EFI Logistic (vehicle transport and logistics), EFI Taxi & VTC (transfer dispatching) and GA Cloud (ERP and invoicing compliant with Spain's Veri*Factu). More than 1,500 companies run on EFI Suite and Assisto every day. Website: efisuite.com.

What is Assisto?

Assisto is the all-in-one platform for assistance and mobility services: the first ERP with CRM features built exclusively for assistance, connecting insurers, assistance companies and claims managers with tow operators, garages and fleets: automatic claims, real-time traceability and a multi-provider architecture via REST API. Website: assisto.app.

Does Lambda Motive build custom software?

Yes, but not as a generalist consultancy: it takes on custom projects when they connect with EFI Suite or Assisto, or when they extend what it already does in mobility and assistance. Typical work includes integrations with assistance companies, insurers and providers, web apps and Android and iOS apps, and dashboards and automations. The same team that keeps its platforms in production builds them.

What is Lambda Studio?

Lambda Studio is Lambda Motive's digital marketing division. It was born in 2018 to promote the company's own software and today also works for other companies, inside and outside the automotive world: brand and visual identity, acquisition campaigns on Google, Meta and LinkedIn, content and websites, backed by Lambda's analytics and engineers.

Where is Lambda Motive and how can I contact them?

The headquarters are at Avenida Doña Ana, Nave 7, 29130 Alhaurín de la Torre (Málaga, Spain). Phone +34 952 412 953, email info@lambdamotive.com. Office hours: Monday to Thursday 08:00 to 17:30 and Friday 08:00 to 14:00 (CET).

In which countries does Lambda Motive operate?

Its software is in production in six countries: Spain, the United States, Canada, Mexico, Colombia and Chile. It handles more than three million assistance and logistics services a year.

Shall we talk?

A demo of our platforms, a marketing proposal or a custom project: tell us what you need and we will reply within 24 working hours.

Contact