Every case reaches the right vehicle without a single phone call
Streamline roadside assistance management with automatic tow truck assignment, real-time geolocation and direct communication between control centre, drivers and insurers.
Lambda Motive is the company behind EFI Suite and Assisto. We develop our own software, do digital marketing for ourselves and for third parties, and build custom projects integrated with our platforms.
SaaS platforms for roadside assistance, vehicle and machinery transport, taxi & VTC and invoicing, plus the digital platform that connects insurers with providers. More than 1,500 companies every day, in six countries.
The division that promotes our software also works for other companies, inside and outside the automotive world: brand, campaigns, content and web, measured in customers rather than impressions.
Custom development and integration of insurance, assistance, transport and mobility applications.
Streamline roadside assistance management with automatic tow truck assignment, real-time geolocation and direct communication between control centre, drivers and insurers.
End-to-end control of vehicle transport, optimal route planning, fleet management and real-time visibility of the load status at every stage.
Optimise trip assignment, cut waiting times and run your passenger transport fleet operations in real time.
Simplify financial administration, tighten cost control and analyse your company's operations with full compliance with the Spanish Veri*Factu invoicing regulation.
| Item | Qty | Price | Amount |
|---|---|---|---|
| Roadside assistance service | 1 | 142.00 | €142.00 |
| Additional mileage | 38 km | 1.10 | €41.80 |
And to manage assistance and mobility services from start to finish, the second platform of the house:
The first ERP with CRM features built exclusively for assistance: it brings service, customer, provider, product and communication management together on one platform, and connects providers and customers in real time.
Go to assisto.appOur marketing department was born in 2018 to promote our software. Today, as Lambda Studio, it also works for other companies, inside and outside the automotive world: brand, campaigns, content and web, with the analytics and engineers of the house behind it.
We measure every action in customers, not impressions.
We develop custom projects that integrate with EFI Suite or Assisto, as well as the in-house integrations of assistance companies and insurers. They are built by the same team that keeps our platforms in production in six countries.
Connectors and APIs between your systems and EFI Suite or Assisto: cases, reports, invoicing and real-time traceability, with secure two-way communication.
Dashboards, automated processes and modules on GA Cloud so that your operations and your administration speak the same language as the platform.
Founded in a business incubator in Málaga by three engineers and an economist, the company today has more than 25 specialists in engineering, software, support and marketing. It runs two platforms of its own in production in six countries and holds the Innovative SME seal.
Our clients

Partnerships
Strategic partner for vehicle location. Globspot's GPS trackers integrate with EFI Suite so you can track your fleet's location in real time, optimising your routes and the assignment of services.
globspot.tech ↗
Short, straight answers for first-time visitors, and for search engines too.
Lambda Motive is a technology company based in Málaga, Spain (Alhaurín de la Torre), founded in 2009, that builds software for roadside assistance, vehicle transport, taxi fleets and claims management. It is the company behind EFI Suite and Assisto, and runs Lambda Studio, its digital marketing division. More than 25 specialists and software in production in six countries.
EFI Suite is Lambda Motive's SaaS platform for roadside assistance and mobility. It brings four applications together on one cloud: EFI Tow (roadside assistance and automatic tow-truck dispatch), EFI Logistic (vehicle transport and logistics), EFI Taxi & VTC (transfer dispatching) and GA Cloud (ERP and invoicing compliant with Spain's Veri*Factu). More than 1,500 companies run on EFI Suite and Assisto every day. Website: efisuite.com.
Assisto is the all-in-one platform for assistance and mobility services: the first ERP with CRM features built exclusively for assistance, connecting insurers, assistance companies and claims managers with tow operators, garages and fleets: automatic claims, real-time traceability and a multi-provider architecture via REST API. Website: assisto.app.
Yes, but not as a generalist consultancy: it takes on custom projects when they connect with EFI Suite or Assisto, or when they extend what it already does in mobility and assistance. Typical work includes integrations with assistance companies, insurers and providers, web apps and Android and iOS apps, and dashboards and automations. The same team that keeps its platforms in production builds them.
Lambda Studio is Lambda Motive's digital marketing division. It was born in 2018 to promote the company's own software and today also works for other companies, inside and outside the automotive world: brand and visual identity, acquisition campaigns on Google, Meta and LinkedIn, content and websites, backed by Lambda's analytics and engineers.
The headquarters are at Avenida Doña Ana, Nave 7, 29130 Alhaurín de la Torre (Málaga, Spain). Phone +34 952 412 953, email info@lambdamotive.com. Office hours: Monday to Thursday 08:00 to 17:30 and Friday 08:00 to 14:00 (CET).
Its software is in production in six countries: Spain, the United States, Canada, Mexico, Colombia and Chile. It handles more than three million assistance and logistics services a year.
A demo of our platforms, a marketing proposal or a custom project: tell us what you need and we will reply within 24 working hours.