EFI Tow strengthens relationships at the Florida Tow Show

EFI Tow has been present, for the second consecutive year, at this renowned trade show that brings together hundreds of professionals from the roadside assistance sector with the aim of establishing business connections and sharing knowledge.

Our Sales and Marketing Director, Antonio Cáceres, together with our Operations and IT Director, Paulino Ruano, participated in the Florida Tow Show, held from April 18 to 20 in the United States. This outstanding international fair is one of the main events in the towing and vehicle transportation industry worldwide.

The Florida Tow Show has become a must-visit on our business calendar. It is, without a doubt, a key opportunity to strengthen ties with company decision-makers and plan future steps in the integration and deployment of EFI Tow in the U.S. market. “Given the staff turnover in American companies, it was crucial to be present to meet the new managers and adapt to organizational changes,” says Antonio Cáceres.

The previous familiarity, established in the last edition, with some companies and individuals has facilitated the development of shorter meetings, allowing the EFI Tow team to make the most of their time at the Florida Tow Show. Paulino Ruano emphasized that “this prior familiarity made it possible to concentrate on meetings of greater strategic value”.

In summary, EFI Tow’s participation in the Florida Tow Show has been instrumental in strengthening relationships with key players in the U.S. roadside assistance market. EFI’s commitment to innovation and adapting to market needs is reflected in its proactive approach at events such as this, where opportunities for collaboration and growth are abundant.