Company · About us

Technology, software and innovation for mobility and digital strategy

We transform complex sectors through software engineering, high-performance cloud architecture and specialised consulting.

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Alhaurín de la Torre, Málaga (Spain)
Founded in 2009
More than 25 specialists

History and track record

More than 15 years driving digital transformation

We were born with a clear technical vocation and a service mindset. It was in 2009 when a small group of people, three engineers and an economist, decided to found an ambitious business project to bring together three passions: automotive, telecommunications and new technologies.

What began as a project specialised in the automotive sector has evolved into a global technology partner. Today we design and develop large-scale SaaS solutions such as EFI Suite and Assisto, build custom software projects and boost our clients' growth through a strategic marketing department.

Front of the Lambda Motive headquarters in Alhaurín de la Torre — Our headquarters in Alhaurín de la Torre (Málaga, Spain).

Main milestones

From the incubator to six countries

Each milestone has been one more step in consolidating our place in mobility, assistance and software.

2009Origin
Lambda Motive is born
In a business incubator, founded by three engineers and an economist, focused on engineering projects and technology solutions.
2010Launch
First version of EFI Suite
Initial roll-out of our SaaS platform for automated assistance management, and first national tender won.
2014Expansion
National consolidation
Hundreds of roadside assistance companies already run on our software.
2017International
EFI Suite crosses the Atlantic
Roll-out begins in markets across the Americas.
2018Marketing
In-house marketing
Our Digital Marketing division opens, created to make our software known. The company now has more than 25 professionals.
20212022 · Verticals
Taxi, VTC, home and Assisto
Launch of solutions for taxi, VTC and home assistance, followed by the Assisto platform for claims handling with insurers.
20242025 · Scale
Growth and scale
EFI Logistics joins the suite and corporate turnover passes €3M.
2026Today
100% software and IT focus
The equipment division becomes independent, consolidating Lambda as a pure software, mobility and digital marketing company.

Figures and reach

What lies behind every project

+25specialists in engineering, software, support and communication

+1.500companies managing their operations with our software

+15insurers and assistance companies connected

+3Massistance and logistics services processed per year

Our team · #LambdaTeam

The people who make the projects happen

Lambda's greatest asset is its people. A technical and creative team specialised in turning software and mobility projects into reality.

Executive management

Founding partners of Lambda Motive.

Paulino RuanoOwner, COO & CIOOperations and IT Director.

Antonio CáceresOwner, CSO & CMOSales and Marketing Director.

Carmen GuerraOwner, CFO & CAOFinance and Human Resources Director.

José Luis GarcíaOwner & CTO · Head of EFI Support and ITTechnical and EFI Support Director.

Development and IT · Engineering & Cloud Architecture

They are developers: they pound keys and speak strange languages.

José Alberto TorresHead of Systems and BackendA DevOps powerhouse.

Vanessa MonteroHead of UX/UIGive her pen and paper and she paints you the Guernica.

Sergio MartínezHead of Mobile AppsHe likes speed. Like Toretto.

Alberto BautistaHead of FrontendWould he rather code than sleep? Yes.

Antonio GarcíaSysAdmin / DevOpsWhen he runs ipconfig it shows LocalHostTeba.

Joaquín GarcíaPython Backend DeveloperBarça, Barça, Baaaaarça!

David Fernández C.Python Backend DeveloperIf (he is coding) { he is happy; }

Mohammed El MansouriAndroid Mobile Apps DeveloperCodes apps like he makes croquettes.

Daniel MoralesAndroid Mobile Apps DeveloperAn Android and iOS Jedi. 100% geek DNA.

Gabriel ValeroJavaScript Frontend DeveloperAlways front, never back.

Raúl RodríguezJavaScript Frontend DeveloperHe'll build you a plugin even for the washing machine.

Francisco EncinasJavaScript Frontend DeveloperLover of F1 and of the F12 key.

EFI Support and IT

Beings with an answer for everything (except when you ask why headphone cables get tangled).

Pablo CózarEFI Support TechnicianVery competitive. You won't even beat him at marbles.

Joaquín DíazEFI Support TechnicianA tough nut to crack. Be careful.

Gabriel GonzálezEFI Support TechnicianHe's a DJ: always changing the subject.

Francisco NúñezEFI Support TechnicianCarnival, a way of life.

EFI and IT Sales

Takes EFI Suite to nine countries. Energy to move projects and entire galaxies.

Jesús LombardíaInternational Sales Executive · EFI Tow AmericasEnergy to move projects and entire galaxies.

Marketing and Communication

They could sell you a Bic pen through Adwords.

Daniel ChacónHead of Marketing and Account ManagerHis thing is processions and processes: every task in its issue and every number in its cell.

Manuel GarcíaMarketing and Communication TechnicianBuilds websites, solves mysteries and has a T-rex as a pet.

Paco GonzálezMarketing and Communication TechnicianAsk the AI to play Design Master and he is the one who answers.

Fernando RubioMarketing and Communication TechnicianWas headed for politics: always on a campaign. Shoots first, asks later. Textbook Gen Z.

Administration, Finance and HR

Their "cloud" is the filing cabinet.

Mª Carmen FernándezAdministrative Officer and Equality AgentPotterhead: a Harry Potter geek.

Laura GonzálezAccounting AdministratorAdds up accounts, subtracts drama and multiplies good vibes.

Certifications

Innovation and quality seals

AENOR certificate · Innovative SMEAENOR certifies that Lambda Motive meets the EA0047 Specification and Particular Regulation RP-068.04 to be considered an Innovative SME.

Sustainable management · ECO-RAEE'sMember of the collective system for managing waste electrical and electronic equipment.

Grants and programmes

Co-funded by the European Union

Internationalisation, digitalisation and sustainability programmes of which Lambda Motive has been a beneficiary.

ERDF · ICEX Next · A way of making Europe

ERDF · ICEX Next 2022 programme

Beneficiary of the European Regional Development Fund to take part in ICEX's internationalisation programme, ICEX Next 2022, which introduces and consolidates an export culture in Spanish SMEs through specialised advice and co-funding of the international strategy. A way of making Europe.

Chamber of Commerce · Funded by the European Union NextGenerationEU

Chamber of Commerce · Mentoring and support for SME internationalisation

Funded by the European Union, NextGenerationEU. A programme to consolidate and diversify the international positioning of Spanish SMEs through its Mentoring and International Certification lines. These funds co-financed our presence at Automechanika Frankfurt and Expomecánica Porto, language training for the international team and the promotion of EfiTaller and EFI Asistencia.

Xpande Digital programme 2024 and 2025

Beneficiary of European funds to strengthen the sustainable growth and competitiveness of SMEs, with an action plan for digital transformation, online promotion and e-commerce in international markets, supported by the Xpande Digital programme of the Málaga Chamber of Commerce. #EuropaSeSiente

Recovery, Transformation and Resilience Plan · NextGenerationEU · MITECO · Regional Government of Andalusia

Solar photovoltaic self-consumption installation

European Union aid funded by NextGenerationEU under the Recovery, Transformation and Resilience Plan, within the programme of incentives for self-consumption and storage with renewable energy of the Ministry for the Ecological Transition and the Demographic Challenge, managed by the Regional Government of Andalusia through the Andalusian Energy Agency.

Funded by the European Union, NextGenerationEU

ICEX-DANA · Internationalisation and support for companies affected by the DANA storm

Beneficiary of the ICEX-DANA programme, with the support of ICEX Spain Trade and Investment and co-funding from the European NextGenerationEU funds through the Recovery, Transformation and Resilience Plan, component 32.

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